One of the most unique things about shopping at Sweetgreen is the interactive online experience. Nathaniel Ru and the Sweetgreen team wanted the app to recreate the feeling of dining at the restaurant. Creating a wholistic and unique experience has always been the goal of the organization. This is likely one of the main reasons that the brand has been so successful. They’ve worked hard to:
- Set themselves apart,
- Clearly define their brand’s product and service offering, and
- Focus on doing one thing well
Many business owners try to do too many things. It’s much better for customers to think of just one thing when they think of your businesses. If you’d like to dabble in another industry, it’s almost better to start a completely new business. We all live busy, modern lives. Shopping and decision-making becomes easier overall when choices are simple rather than complicated.
Ru states that this didn’t happen by accident. They actually dedicated a lot of time making sure the food photography was just right. He understood that visuals can be powerful persuaders when it comes to getting people to trust you and desire your product.
Sweetgreen food images are big and colorful. The food looks fresh and succulent. In addition, when you order using the app, you don’t have to stand in line. You can skip the line and head right to the pickup window for your food. In our modern, tech savvy world, it’s so important to give people incentives and bonuses for engaging with your business online or through mobile. It goes a long way in the customer service category and helps to create brand advocates. Customers feel valued and feel as if their time and busy schedules are respected as well.
Before Ru even considers the real estate, he checks out the farms.
Another unique and exciting thing about Sweetgreen is that it sources its food from such healthy places. Before deciding to build a new store location, Nathaniel Ru and the team check out the local farmers to make sure that the local land can supply the establishment’s produce demands. In addition, instead of asking farmers to grow specific foods, Sweetgreen features the foods that farmers are already growing in the region. Because of this, every Sweetgreen restaurant has a slightly different menu based on regional goodies.