Fabletics: Ignoring User-Reviews Can be Costly for a Modern firm

Digital Age consumers are no doubt different from buyers that existed before the advent of the internet. Diana Wertz, a digital marketing expert, published an informative piece on the HuffPost in August exploring the nature of the modern consumer. She went further into detailing why companies that have tailored their marketing strategies to suit the needs of the contemporary consumers are laughing all the way to the bank. Case in point: Fabletics.


The American company is leveraging the internet to retail athleisure products for both men and women. Created just four years ago, Fabletics has gotten off the ground in a manner no one expected including its competitors, Lululemon, Athleta, etc. Fabletics has grown from a small startup to a multi-million company earning over $230 million in revenues. Its revenues stream not only from the U.S clients but also international buyers as the company has since gone global. The company which uses an online subscription mechanic and does not shy away from announcing that it has over one million paying members; others sign up daily either through their website or physical stores spread across America. The innovative minds behind Fabletics, Kate Hudson, Adam Goldenberg, and Don Ressler have cemented their position as forward-thinking entrepreneurs that can build an outfit from the ground up in an industry dominated by significant players such as Amazon.


Wertz writes that the secret behind Fabletics’ success is a relatively new marketing technique that is presently gaining traction owing to the success rate associated with it: review-centric marketing strategy. The technique capitalizes the habit of the modern consumer whose purchasing decision is based on reviews on products or services. Of course, positive reviews inspire them to make purchases while negative reviews, even if the product is cheaper than competing items, discourage consumers from purchasing. There are various types of reviews but Fabletics, just like other companies using the technique, is focused on user reviews. While modern buyers can access user-reviews anywhere including from friends or relatives, many of them tend to source for user reviews online. Obviously, a company’s online presence goes hand-in-in hand with the user reviews.


While some marketers may dismiss the concept of user-reviews, surveys indicate that ignoring the idea may be costly to such firms. BrightLocal, a U.S company that provides local SEO tools & local citation services, published the results of its survey which affirmed that over 84 percent of online buyers trust user reviews, and they crowdsource for the reviews. Fabletics’ online presence is desirable as it is efficient.


As Fabletics is scaling the heights of the fashion industry, Kate Hudson is establishing herself as a shrewd business person just as she is an iconic actress. Although she had the option of delegating her share of duties to her fellow co-founders, Kate is walking the talk. She is not only involved in the daily running of the company but also the design of the athleisure product. She is the face of the company, and her fame is working in favor of Fabletics.

The Early Life and Career Accomplishments of Adam Milstein

Adam Milstein has a proven track record of success as a philanthropist, real estate developer, and leader. His work as the president of the Adam and Gila Milstein Family Foundation is centered on strengthening the Jewish community and the ties between the United States and the State of Israel. As an Israel native, Mr. Milstein graduated from Techinion in 1978 shortly after completing his compulsory service in the Israel Defense Forces. After moving with his wife to the United States in 1981, Adam joined the University of Southern California where his relentless efforts earned him an MBA in Entrepreneurship. Afterwards, he embarked on career as a real estate broker in Southern California.

He currently holds the position of a managing partner at Hager Pacific Properties, a commercial real estate investment firm managing several million square feet of industrial and commercial real estate throughout the United States. Besides being Israeli-American Council’s co-founder and national chairman, Adam Milstein serves on the boards of several other charitable and philanthropic organizations such as the Jewish Funders Network, AIPAC National Council, and Birthright Israel. Adam lives with his wife, Gila, and their three children in Encino, California. He met Gila Elgraby in Haifa in 1974 and relocated to the United States in 1981.

Through the Adam and Gila Milstein Family Foundation, Mr. Milstein supports various charitable and philanthropic organizations to strengthen the Israel- U.S. ties, the Jewish community, and the State of Israel. His philanthropic services range from fundraising, partnership development, and consulting to support various programs related to pro-Israel advocacy, Jewish continuity, and Jewish Education. Adam Milstein’s philanthropic philosophy is anchored on three principles.

  • Life Path Impact

Adam Milstein works with organizations that engage their target audiences at different life’s stages. He strives to develop programs tailored for childhood and adulthood to maintain connection with their target audiences.

  • Active Philanthropy

Besides financial aid, Milstein and staff at the Milstein Family Foundation invest significant time and expertise in every program and project they undertake.

  • Philanthropic Synergy

Adam Milstein works with other non-profit organizations that work toward shared goals to develop programmatic partnership and synergies. That has allowed philanthropic organizations to amplify their impact.

Betsy DeVos, the philanthropist with a passion for education

Betsy DeVos is a renowned woman in the business industry and is the current Secretary of Education in the United States of America. She was born in January 1958 in Holland. Betsy is an active Republican Party member. She supports school-related matters and programs in the United States. This makes her a perfect fit for the Secretary of Education position. She served in the Republican Party, Michigan as the committeewoman for 5 years and a chairwoman for 4 years thereafter. Betsy DeVos has also served as a board member for the Foundation for Excellence in Education. She has held different positions in All Children Matter PAC, Alliance for School Choice and Acton Institute among others.



Betsy is the wife to Dick DeVos. She attended Holland Christian High School before joining the Calvin College for her Bachelor of Arts Degree, Business Economics. During her campus years, Betsy was involved in the political activities within the campus. She serves in the Mars Hill Bible Church as an elder and member. Apart from being an active political figure and a businesswoman, Betsy is very good at fundraising. She was part of the main fundraisers for the Republican Party in 2004 and 2008. The DeVos family is one of the wealthiest families in America. They decided to put their wealth to good use by starting a family foundation, Dick & Betsy DeVos Family Foundation. They have funded Republican figures in the causes they stand for. Over 17 million dollars has so far been given out for activities involving manufacturing and technology that revolves around clean energy. Betsy, together with her husband, has played a great role in Neurocore. Neurocore is a focused on providing solutions for anxiety, depression, and autism among others.


Since the beginning of the family foundation, they have been giving out donations to support education, justice, arts, leadership and community empowerment. Faith is the greatest motivator for the Dick & Betsy DeVos Family Foundation. They have been ranked as one of the topmost givers in the United States through the 139 million dollars they have given out as donations to date. Their funds have benefited schools, organizations that deal with art, hospitals, conservation of the environment, think tanks and evangelical missions among others. Some of their beneficiaries include Center for Individual Rights, Baptists for Life, Michigan’s Pregnancy Resource Center, Michigan’s Foundation for Traditional Values and the Right to Life Michigan Educational Fund among others. Betsy is mainly focused on giving to educational projects. This is where most of their funds have been donated. Public, Christian and Charter Schools have been given 59,750 dollars, 8.6 million dollars and 5.2 million dollars respectively. Betsy DeVos is a strong woman and an admirable leader in her community.


For updates, follow Betsy DeVos on Facebook

The long and achievement studded history of CEO Sheldon Lavin

When it comes to high-profile executives and business leaders, there are few with as much experience and consistent success as Sheldon Lavin. Despite being relatively unknown and living a quiet life, he has worked as a CEO at OSI Industries for more than 40 years. This level of experience is longer than most people’s careers, and he’s always found a new way to expand and grow the company.

Most people don’t know of OSI by name, but once you name their primary business partner It all becomes clear. When Sheldon Levine entered the company he had just one goal in mind, he wanted to make OSI the number one provider of products for McDonald’s.

When he entered, I wish I was one of a hundred fifty different providers for McDonald’s. With the goal of being number one came the need to do things drastically differently. It wasn’t enough for OSI to do things cheaper, OSI needed to add value in some way; they needed to do some of the other companies couldn’t do and cater specifically to the needs of their big customer.

This is why Sheldon Lavin invested heavily new technology such as cryogenic freezing an automated patty production. Doing things this way sped up process and 11 to ship much further away from the Chicago location. This breakthrough also led to the world standardization of McDonalds across the country. Thanks to these changes a customer could get a cheeseburger in New York that is indistinguishable from one in California, the quality that has since become the hallmark of McDonalds quality control.

Once he had lead OSI to the prized sole provider position at McDonald’s he still moved forward. It wasn’t enough to be the number one company providing for the famous restaurant with billions and billions across the country; Sheldon Lavin knew that he had to expand his reach globally. For more info about us: https://www.theofficialboard.com/biography/sheldon-lavin-d4824 click here.

First expanding into Europe in the 1970s, then to Singapore in South America in the 80s he made OSI a global provider of food. This was also instrumental in terms of ensuring the same famous McDonalds quality control across the world.

The biggest lesson we can all take from Sheldon Lavin is that consistency is King. It’s not enough to do something great you have to do something great every single time, but once you do the rewards are great. If you keep it up eventually nobody will trust anyone else to do it as well or correctly as you, and you’ll secure future for your company into the far foreseeable future.

Securus Technologies: Revolutionizing Prison Technology Use

With advancements, organizations can easily gauge the quality of their services by analyzing the reviews posted by clients across various online platforms including the organization’s website. As one of the leading provider of technological solutions for various institutions and agencies tasked with ensuring public safety, Securus Technologies value their clients’ reviews. Going by the comments received via mail or email, many of Securus’s clients are satisfied with its service provision. Most significantly, the comments show the extent of the company’s services. Their phone call services within correctional facilities have helped officers nab contrabands but also arrest corrupt officers involved.


The company also helps investigative officers with advanced and revolutionary technologies, which have expanded their capabilities and successfully putting in place proactive measures to deter crimes within correctional and outside correctional facilities. The comments reveal that Securus Technologies’ LBS software come in handy when it comes to investigations. It has helped some law enforcement officers preempt crime while also recovering millions of dollars in drug money and illegal or stolen cash or assets. It has also helped the officers recover illegal drugs by monitoring inmates’ calls.


A History of Strategic Development


Securus Technologies was founded in 1986 and is headquartered in Dallas, Texas. Over the years, the technology company has undergone strategic developments marked by acquisition of strategically placed companies to expand its services provision. These strategies have seen the company expand its operations with several regional offices supporting its ever-expanding operations. With an employer base in the north of 1,000, Securus offers high quality services to over 4,000 correctional facilities in Canada and the United States. In addition to voicemail and email services for the millions of inmates it serves, Securus Technologies has refined its contraband cell phone monitoring service provision through acquisitions, partnerships and technological developments. Towards this end, Securus acquired Syscon Justice Systems in 2007 while also developing and releasing the Managed Access Solutions and Wireless Containment Solution software in 2016 and 2017, respectively.




IDLife: Identifying a Healthy Life

Too many times Logan Stout would see different companies marketing weight-loss supplements in the wrong fashion in his mind. He always thought that weight-loss should be specific to each person, as each person has a unique body and diet. With this in mind, in 2014 he formed a new company: IDLife.

IDLife aims to turn the weight-loss business on its head. Starting back in the late 1990s with a pharmacist whose daughter at the time was battling leukemia. Paul Sullivan, that pharmacist, knew that his daughter needed certain vitamins and nutrients specific to her, as she was also taking a trial drug along with 49 other leukemia patients. Fortunately for Sullivan and his daughter, she is still alive today. With the help of the specialized supplements she is living a full life; from this came brainchild of IDLife.

Logan Stout is the founder of the company in 2014. He wanted to provide guidance to others in their battle in losing weight, but he also wanted to be different with his approach. Instead of a cookie-cutter supplement, Stout took the idea from Sullivan about having supplements being specific to each person and went from there. IDLife offers a free assessment to each client, where upon completion of said assessment, is given the specific supplement dosage to help his or her weight-loss. With 1.3 million different combinations of their formulas, there is bound to be perfect supplement for everyone.

IDLife aims to not only be the most unique supplement distribution company, but they also want to be a company that provides the guidance people need to live a healthier life. A partnership with the tech company Garmin allows clients of IDLife to track their fitness goals and history while wearing Garmin fitness accessories. All of this allows clients to take on a healthier life with a partner in IDLife by their side.

IDLife Learn More: www.linkedin.com/company/idlife-corporate

OSI Group Receives 2016 British Safety Council “Globe of Honor Award”

The 2016 British Safety Council “Globe of Honor Award” goes to OSI Group-Food Solutions UK for their environmental risk management practices. The November 25, 2016, ceremony at London’s Drapers’ Hall, recognized 18 global firms for their contributions towards environmental management.

Recipients of the “Globe of Honor Award” must sustain a five-star rating from the British Safety Council’s environmental management audit. Council examiner’s determined OSI Group excelled in all aspects of organizational environmental management for 12 months, concluding in July 2016.

Lynda Armstrong OBE, Chair of the British Safety Council on the award to OSI Food Solutions UK, “For the trustees and staff of the British Safety Council, congratulations to OSI Food Solutions UK Ltd on its award of a 2016 Globe of Honor. It is a prestigious award which recognizes management of environmental risks. Innovative, contemporary organizations are accelerating the adoption of an integrated approach, placing environmental protection on par with safety and health, and making their operations more sustainable.”

OSI Group Environmental Manager for Europe Kelly Grimwood, accepting the award, stressed excellence through leadership and motivation. “OSI Group is honored to be amongst the finest firms in the world, who are recognized for their commitment towards environmental management.”

With operations in the United Kingdom since 1989, OSI Group produces and distributes pork and beef for the food sector. This is the third British Safety Council “Globe of Honor Award” for OSI Group. OSI Group received honors in 2013 and 2015.

Aside from receiving accolades for its environmental management practices, OSI Group announced it acquired the former Tyson Foods processing plant in Chicago, Illinois. The processing plant and warehouse become OSI Group’s second Chicago location will expand the organization’s capacity. OSI Group officials did not disclose terms of the acquisition nor indicate what products are produced and stored at the new location.

In a press release from OSI Group, Senior Executive Vice President commented, “This facility enhances our capabilities to meet the rapidly evolving needs of our customers, we are excited to have this facility as part of the broader OSI Group manufacturing network.”

OSI Group, with headquarters in Aurora, Illinois, provides value-added protein items, such as beef, pork and poultry, to food service providers around the world. Privately held, OSI Group is in 17 countries with over 50 facilities.

Learn More: https://www.thecaterer.com/articles/493412/osi-group-acquires-flagship-europe

Cleansing Conditioners Help Approve Hair

There are many benefits that come from using a cleansing conditioner, especially if you have dry or damaged hair. Because using shampoo strips the hair of it’s natural oils and nutrients, too much washing can cause hair to become brittle and limp. It can also cause pre-mature color fading on colored hair. WEN hair cleansing conditioners are shampoo-free, though they still cleanse, balance your hair’s natural oils and refreshes the hair so it looks and feels clean. Traditional shampoos use detergents that are scrubbed and lathered through the hair’s follicles, its this that gives hair that squeaky clean feeling, which isn’t the most beneficial method of washing for people with dry or damaged hair. It’s why conditioner is then used to add back moisture.

However, WEN cleansing conditioners don’t use such harsh washing chemicals. Cleaning conditioners are more gentle, free of detergents, and are all that’s needed to clean, condition and hydrate so it’s only a one-step process unlike shampooing and then conditioning. Most cleansing conditioners contain little-to-no sulfates and do not lather like a shampoo. While they clean the hair, they also soften and hydrate and leave hair frizz-free without stripping or drying. Because of the formula, there’s typically no scrubbing involved and therefore no hair-damage causing friction being applied. While shampooing hair everyday can do more harm than good, cleansing conditioners can be used daily without the same harsh effects.

The ideal cleansing conditioner will be free from sulfates, soaps, parabens, and silicones. There’s also cleansing conditioners that offer additional benefits such as having anti-oxidant fruit complexes which can further protect hair from damage. Whether you have fine, medium, coarse, or curly hair, there’s cleansing conditioners targeted to each hair type.

WEN Cleansing Conditioner is a 5-in-1 formula that replaces your usual shampoo, conditioner, deep conditioner, detangler, and any leave-in conditioner that you may use. It cleanses hair thoroughly without stripping it of its natural oils but doesn’t lather or contain any of the harsh sulfates found in most shampoos. WEN leaves hair feeling strong, hydrated, and manageable without frizz. The main ingredients found in the WEN cleansing conditioner include; Glycerin, which provides moisturizing benefits; Wild cherry bark, which helps condition the hair; Chamomile extract, which is used to sooth and calm the hairs follicles; Panthenol, which helps strengthen the hair and restore it’s resilience; and rosemary extract, which soothes the hair. WEN cleaning conditioner is good for all hair types and textures.

Follow @CHAZDEAN and @wenhaircare on Twitter.

Run your fingers thru HIS hair!

By Ruth Rosentrater

Searching for the perfect gift for your favorite man? The man who has everything he needs. He always says, get me a new tool. Well, here is the best tool he could use for those luscious locks of his he doesn’t seem to notice. You already know he is gorgeous, add some Wen to that hair and viola. Everyone is going to turn and look because they know something is different, they don’t realize what. The blend of botanicals, herbs with other extracts will make his hair fuller and more manageable.

Your man doesn’t have time for a routine of hair and body care. Make his life simple by insisting he try Wen at least once. You and I both know he will be sold when he learns the scents are Sweet almond mint, pomegranate and lavender. This amazing product (http://www.qvc.com/beauty/wen/_/N-rhtyZ1z141dz/c.html) had become a beloved staple for a lot of women. We need to spread the word far and wide that Wen for Men is just as wonderful but better. Go to www.Wen.org to sign up and order. This product by Chaz Dean (https://chazdean.com/store.aspx) is amazing and nothing like anything you have ever seen. Add body and shine to his hair and relish the times you can run your fingers thru it. Remember when you flip the M for Men, you get the W which is Wen! The products can be also purchased online from eBay, Sephora, Guthy-Renker and other select retailers.

Follow WEN Hair care on Twitter for more info!

Mistakes to Avoid in College Football Betting

College football betting can earn you some good money if you are careful. This can only be possible when the bettor understands the various types of bets, how the odd work and the factors that most of the sportsbooks take into considerations when setting the odds. It is also paramount for the bettors to understand the general format used in betting on football odds so that they can start to manipulate the system to work in their favor. Sites like Cover.com should offer you the information you will need to make real money. However, you should avoid making the following mistakes:

Betting on your favorite team
It’s nice to have a favorite team, but when it comes to putting your hard earned money on the line, you must be extremely careful. Avoid betting on a team, just because it is your favorite. It is very easy to be disappointed and at the same time lose your money if you will be betting based on your preferences. Bet on the team that has proved to be strong in the competition, not the one you like.

Assume that random changes create real victory
Some variables change the way players will be performing during a match. A random chance will never give you an opportunity to earn some real money. The bettors have to take their time and analyze what is happening on a grand scale. If you realize that the quarterback is not successful academically, it is important to understand that they might not have a great game. Ensure that your eyes are open to all the possibilities, and do not leave anything to chance. Study the lifestyles, odds and the ongoing with the students’ athletes so that you do not miss the vital signs.

Trust the sure things
In college football betting, you have to be wary of the inevitable things. The term upset is considered to be the key components in the game. Understand that even the most reputable and top ranked schools can also falter in their winning season. It is possible for a team that has been performing poorly to do well in this season too.

If you want to become successful in betting on football odds, you must read widely and every day to learn important things about the game. If a player has been injured or even suspended, you will be able to know only if you have been reading. Covers.com will provide this information all the time.