There are many benefits that come from using a cleansing conditioner, especially if you have dry or damaged hair. Because using shampoo strips the hair of it’s natural oils and nutrients, too much washing can cause hair to become brittle and limp. It can also cause pre-mature color fading on colored hair. WEN hair cleansing conditioners are shampoo-free, though they still cleanse, balance your hair’s natural oils and refreshes the hair so it looks and feels clean. Traditional shampoos use detergents that are scrubbed and lathered through the hair’s follicles, its this that gives hair that squeaky clean feeling, which isn’t the most beneficial method of washing for people with dry or damaged hair. It’s why conditioner is then used to add back moisture.
However, WEN cleansing conditioners don’t use such harsh washing chemicals. Cleaning conditioners are more gentle, free of detergents, and are all that’s needed to clean, condition and hydrate so it’s only a one-step process unlike shampooing and then conditioning. Most cleansing conditioners contain little-to-no sulfates and do not lather like a shampoo. While they clean the hair, they also soften and hydrate and leave hair frizz-free without stripping or drying. Because of the formula, there’s typically no scrubbing involved and therefore no hair-damage causing friction being applied. While shampooing hair everyday can do more harm than good, cleansing conditioners can be used daily without the same harsh effects.
The ideal cleansing conditioner will be free from sulfates, soaps, parabens, and silicones. There’s also cleansing conditioners that offer additional benefits such as having anti-oxidant fruit complexes which can further protect hair from damage. Whether you have fine, medium, coarse, or curly hair, there’s cleansing conditioners targeted to each hair type.
WEN Cleansing Conditioner is a 5-in-1 formula that replaces your usual shampoo, conditioner, deep conditioner, detangler, and any leave-in conditioner that you may use. It cleanses hair thoroughly without stripping it of its natural oils but doesn’t lather or contain any of the harsh sulfates found in most shampoos. WEN leaves hair feeling strong, hydrated, and manageable without frizz. The main ingredients found in the WEN cleansing conditioner include; Glycerin, which provides moisturizing benefits; Wild cherry bark, which helps condition the hair; Chamomile extract, which is used to sooth and calm the hairs follicles; Panthenol, which helps strengthen the hair and restore it’s resilience; and rosemary extract, which soothes the hair. WEN cleaning conditioner is good for all hair types and textures.